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Who we are
Play4Real works in association with members of the growing coterie of actors and other artists in the UK who have a business or non-arts career background as well as theatre training. This gives them a practical understanding of business as well as a breadth of professional experience as theatremakers.
This rich mix of specialist skills ignites new ideas and insights, to make learning & development engaging, memorable - and fun. By experiencing something of the professional rehearsal room, staff, management and executives from all walks of working life open up whole new ways of addressing the needs and pressures of the business world.
THE KEY PLAYER
”Sometimes you have to play a long time to be able to play like yourself.”
– Miles Davis
Play4Real is run by Lin Sagovsky, who has been using her background as a professional actor, voiceover and writer for over twenty years to facilitate learning and development in business in creative ways.
Having trained to act at Manchester University and the Bristol Old Vic Theatre School, Lin also studied for a Master's degree in Playwriting in the USA. Alongside a career as an actor and voice artist, in the mid 1980s she began scripting corporate training and marketing films for organisations like Shell International, British Aerospace, Prudential, the Post Office, the Alzheimer's Disease Society and the Foreign Office.
Over the years she has become increasingly passionate about taking drama beyond the walls of the theatre or recording studio to combine her skills in a spectrum of live business contexts: as a roleplayer and forum theatre performer, a writer and director of interactive plays, a facilitator of interpersonal skills workshops, a private coach in speaking with confidence, and a creative consultant. *
Often working in association with other arts-based training organisations, Lin has undertaken contracts for clients ranging from retail to blue chip companies; from local authorities to central government departments; and from small voluntary sector organisations to major financial services providers.
Lin undertakes every new project with an approach that is special to the occasion and participant. She believes wholeheartedly in combining serious professionalism with sheer fun - as a creative structure in which people can learn new skills as well as find their own answers.
OTHERS WHO PLAY AS CAST
"Surround yourself with people who take their work seriously, but not themselves, those who work hard and play hard." - Colin Powell
As a Play4Real client, you can be confident that we’re providing the best people for the job. .
In the world of the arts, networking and collaboration are the essence of our culture – and we’re at ease with paradox. So we’re happy to recommend and work alongside counterparts who may also be competitors.
That means you can tap into a range of expertise that’s flexible and diverse, and will respond to your brief in ways that are completely unique and deliver just what you want – and more besides.
Among the many independent consultants and artists we work with, these are our Key Associates:
CI: Creative Intelligence (www.creativeintelligence.uk.com)
The Map Consortium (www.mapconsortium.com)
A Word in Edgeways (www.wordinedgeways.org.uk)
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